I Love Marketing

Intro to Marketing Analytics

This episode is a brief introduction into the world of Marketing Analytics.

New Products

Short episode on developing new product offerings.

Consumer Behavior

Understanding consumers is key to being able to provide them something of value. This brief episode is an introduction to the concept of consumer behavior.

The Marketing Plan

A brief introduction of the marketing plan.

Digital Marketing

An introduction into digital marketing.

Segmentation and Targeting

An introduction into segmentation and targeting as tools to help create strategic focus.

Brand Positioning

An introduction into brand positioning as a marketing strategy.

Business Buying Behavior

An introduction in B2B behavior.

Delivering Value: Distribution Strategy

Delivering value in marketing through distribution strategy.

Capturing Value: Pricing Strategy

Capturing value in marketing through pricing strategy.